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Welcome to the entrepreneur like you with business attorney and entrepreneur chance reynolds, a daily podcast that brings you the best legal tips, marketing strategies and storytelling tactics that will help you grow your business the right way.

Prevalent in online marketing and just in the online business world in general is something called forced controversy and it’s just exactly what it sounds like. Something that needs to be explained. Really. It’s just creating controversy just for the sake of controversy. Just to drum up something, uh, some attention for your business. Sometimes it could be a really good idea. Saw, not that I’d necessarily want to get political on this, but I saw somebody talking about how they had a roofing company and in order to run a campaign with every new roof you bought, you know, every time they came to roof to your house, they would give away like a free gun or something. I mean, that’s got a crazy thing to do, but of course, like, you know, they got picked up by Fox News, the law, the local news stuff. Uh, interviewed them and asked them why they’re doing what they’re doing. And really the reason they’re doing what they’re doing had nothing to do with guns or guns rights or the second amendment or making a statement about anything had to do with just getting their name in the media and it worked. And I’m not suggesting you do something that controversial, controversial because that’s a little bit out there, but a controversy can work now where you have to be careful as when controversy is something to do with your personal brand, like you’re making a personal statement about something that could

really tarnish your reputation going into the future. Just so you can run one marketing campaign. So there’s a guy follows, name’s Jr Reavis, and he’s running an ad right now talking about college, kind of the low hanging fruit of a controversy as college now with college worth it. Or is it not? And people that have successful online businesses that have no, I have not gone to college or went to college and dropped out for whatever reason. Like to say that um, college has no benefit for somebody who wants to be in the online world.

Part of me believes that like you don’t need a college degree to do online marketing. If you understand personal branding, there are better ways to spend your money. It’s, it’s not that the education itself is bad or that getting a degree is bad or the path to getting a degree as bad. All those things were good and they’re, they’re beneficial for sure for people, but it’s the money that the schools are charging. So if you can go to a community college that’s, you know, a thousand dollars a semester or something, that’s one thing, but if you’re having to spend 20 grand a semester, it’s probably not worth it. But of course this ad doesn’t take any of that into, into account. It’s not a thoughtful, a campaign controversial campaign where it’s really weighing the risks and benefits. All it’s doing is it’s forced controversy just saying, look how much money I have.

I’m waving money around. I never went to college. You shouldn’t go to college. So it’s actually suggesting to people that they shouldn’t get educated, um, through traditional means. Now this is a smart guy for sure. I’m smart marketing. I don’t really know if he’s smart in any other way. I don’t know. I’m not accused saying that he, he is or he isn’t. I honestly don’t know. I’ve only heard them talk about marketing and his marketing stuff is good and he has this very successful online business. Um, he has a very successful coach who’s kind of taken up as a pet project as well, who courts a lot of controversy and has made millions of dollars off of controversy and his name is Dan Henry and um, he’s kind of the master at that. And I almost think that Dan Henry doesn’t really intentionally try to be controversial. He just is controversial with his beliefs and he’s kind of, don’t want to say he’s like a dumb guy.

He’s a very good marketer, but he doesn’t. He’s not a evolved intellectually by any means. And not that you need to be done to do marketing cause he’s got a hell of a business. He’s got a more successful business than I would ever even want to have. Um, but uh, I actually like him, but I do wonder sometimes whether he’s just stating his mind and then on the back end pretending that he’s trying to court controversy on purpose or if his, the things he say he said the things he’s saying about these topics are just what he actually believes. And um, the things that he believes that he actually believes on these topics are just really, really uninvolved. And it’s like, OK, well you’re just, are you actually actually happened to believe these controversial things unfortunately for you? Because there are a lot of them are just really uneducated, like takes on things.

And uh, I don’t know. That may be by design. It may just be by personality. It may be due to the fact that he doesn’t have any education. Like that’s one benefit of getting an education that a lot of these people don’t focus on is that you can have a more well rounded discussion on certain topics rather than just being like a forever stuck in a frat bro kind of mentality, which that whole camp is kind of stuck in that area. But great marketers, pretty smart guys in that arena, maybe extremely smart even beyond that, but uh, definitely really forcing up some, some forced controversy when it comes to education and I just wonder in the long run, if that’s a good tactic for long-term strategy of credibility because when you’re saying you’re making these statements that people shouldn’t go to college, like just straight up. That’s what Jerry was saying, like college is a waste of time and money and a waste of money may be wasted time. I don’t know about that. Um, because he basically just says what’s a college degree good for to make money. That’s all it’s for. So it’s not thoughtful. It’s not as thought out response to whether college

has any benefit or not. And I guess that’s the point of that. Maybe I’m missing the point of a controversy at least I’m sure that’s what they would say. And this is the type of reaction exactly that they want because people are talking about it. So I don’t know if you’re, if you’re looking to be controversial, I’d say if you’re, if you’re building your personal brand using controversy, be careful. If you’re doing something like roofing and it’s under a company name and you want a courtroom controversy, um, locally to get some attention, I think that’s so much smarter and safer way to do it, um, in the long run, but

just be careful what you do with your personal brand because you’re stuck with that. It’s like you can come back after you’ve just said like, college degree should be used as a for holding, you know, picking up your dog shit, which is essentially what Jay says and has not even essentially it’s exactly what he says in his, um, his, uh, add that he’s running now and then and then come back and say, well, maybe that wasn’t so [inaudible] your ag people are like, following this guy, looking up to him. I mean, he’s a young guy. So his following is like real young people, I’m sure. But, uh, I don’t know. I don’t know if that’s a good idea to you. GotTa. Be careful with forced controversy. Hey guys, thank you so much for listening. I really, really appreciate everybody tuning in and all the great feedback I’m getting about the podcast. So I’m going to keep it up and I just wanted to say thank you also if you want to figure out the three ways that most entrepreneurs are getting themselves sued, you can head over to llc sued. I have a little freebie there that kind of outlines the three major ways that people are getting sued and how they can easily be avoided. So hop over to llc sued and pick that up today.